It’s an age old saying, but one we really believe in. Creativity can really change the world. Including the world of supermarkets.


At W+K we helped change the UK’s leading supermarket brands from a price driven strategy to one driven by health and conscientiousness.


We helped people rethink the way they shopped and how they ate.

And we really really upset the country’s racists.

At Christmas...  

Client: Sainsbury’s

Agency: Wieden & Kennedy