Granola has a really good rep. Which is boring AF.

The goodie two shoes of the cereal family, it’s Muesli’s sweeter cousin.

To break the blandness of the category, we helped Spoon bring their uncompromising attitude to life.

Championing a better breakfast without bowlfuls of boring.

Client: Spoon Granola

Agency: Thingy & Thingy®